Interactive design is the discipline in defining the behaviour of products and systems along with how a user operates it: focusing on the users experience.
Through interactive design a user is able to navigate through the internet in a new and engaging way. This process typically centers around complex technology systems such as software, electronic and mobile devices. The interactive design of these complex technology systems specifically focus on their use by the interactive user.
In essence it is creating a story and telling it with a strong emphasis on creating an experience for the user.
Some examples of Interactive websites include:
The Nike website www.nike.com.au/thearmoury
The Fendi website www.fendi.com
The Nike website www.nike.com.au/thearmoury
The Nike website is a great example of an interactive website. It allows its users to navigate through the website with their creative use of flash. Through the use of sounds and interactive buttons an experience is created between the website and its users as they navigate through Nike’s product ranges and create there own style of shoe.
The Fendi website www.fendi.com
Using flash this website allows the user to navigate there way around allowing the audience to interact with images and the website as a whole. This fun and edgy website is symbolic of the fashion Labels style.
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